Home - Zubayer Wasit

Hi there, my name is

Zubayer Wasit

and I am a

E-com Expert | Growth Hacker | Marketing Consultant

About me

I'm Zubayer Wasit. Growth/ Performance Marketer in E-com industry | Handled paid marketing budget of ~$1 Million/year

With my past 4+ years experience working with e-com business & startups, I have learnt to take responsibilities with complete ownership, entrepreneurial & dedicated approach exhibiting a steep learning curve & problem-solving attitude with analytical, creative and smart thinking.

In my current role at Keeron, I lead the perfromance marketing & growth strategy and execution, leveraging my expertise to drive user acquisition, activation, retention, and revenue growth. Before Keeron, I played key roles in scaling edtechs such 10 Minute School, Mentor Match, Mojaru, Maths Engineering.

10+

Business competitions Winner

3+

Publications

As a seasoned professional with a proven track record of driving exponential growth for e-com businesses & startups, I specialize in helping companies go from 0 to 1 stage. With experience in the Edtech market, I have honed my performance marketing & growth hacking skills.

What do I know?
Writing: Google Docs, Sheets, Slides.
Tools: Google AdWords, Google Analytics, Facebook Ads Manager, Hubspot, Zapier
Tech domains: SQL, HTML5, Jira, Figma, Miro, Notion,Trello Design: Adobe Photoshop/InDesign, Illustrator

Clifton Strengths

Strategic

Individualization

Futuristic

Activator

Significance

Ideator

Expertise

E-commerce Expert

Growth Hacker

Performance Marketer

My Experiences

Last 4 years, I played key roles in scaling startups such 10 Minute School, Mentor Match, Mojaru, Maths Engineering.

• Conversion Optimization

90%

• Google Ads

90%

• Facebook Ads

90%

• Research Skills

80%

• Growth Analatics

80%

• Sales Growth

80%

My Protfolio

Recent Works

With my past 4+ years experience working with

e-com businesses & startups

Keeron

Senior Manager, Performance Marketing

•Build the Performance Marketing Team

Responsibilities:
● Lead the Performance Marketing team to optimize ROI
● Create digital funnel for website and app customer journey
● Monitor Ad Operations on Facebook, Google, YouTube, LinkedIn, DSP etc
● Develop efficient media strategy & assure best result with effective media planning
● Analyze Google Analytics & setup tags in Google Tag Manager

Mentor Match

Head of Growth

•Construct & lead the growth marketing team in India & Middle East.

Milestones:
● Successfully drove efficiency by achieving an ROI of 4x
● Spearheaded 150% growth in new user acquisition (FY 23 vs FY 22)
● Achieved 90% of revenue target in the Q1,2023
● Strategized, implemented, and optimized dynamic creatives via Facebook Ads for the Mobile App and successfully reduced the CPI(cost per install) by 4%+

10 Minute School

Lead, Media Planning & Buying

Jan 2021 – Dec 2022 · 2 yrs.
Dhaka, Bangladesh · Mohakhali DOHS · On-site•Founding member & lead of Media Planning & Buying team.

Milestones:
● Over 14M+ acquisition in Web + App in FY 2022
● Getting over 5.2M app downloads and 3.3M+ MAU
● 12x revenue growth in the FY 2022 & 2023
● Reduced the performance-marketing CAC by 50%
● Increasing sales by 60% while maintaining a ROAS of 3.